Tampa Company Creates App For Online Giving

Tampa Company Creates App For Online Giving: Lots of companies make charitable contributions each year, with varying methods of determining where to allocate the funds. A new Facebook app called CharityVote allows companies to involve their customers and other Facebook fans in these decisions. Companies determine the amount they want to donate and create a contest involving five of their favorite charities. Facebook fans then vote on which charity should receive the money, with each receiving a portion of the donations. Since fans have to "like" the company page in order to vote, the app increases the company’s social media reach.